Enhancing Discoverability through Gamification
Methods: Moderated remote user testing
Client: Amazon Music (Design Challenge)
Timeline: 8 weeks, January 2026 - March 2026
Team: Elizabeth Serjantov, Liwei Jiang, Rosi Hristova
Tools: Figma, Google Forms, Figjam
What is Amazon Music?
Amazon music is an online music streaming platform, offering over 100 million songs, top podcasts, and curated playlists, similar to Spotify. It offers a free, limited tier, a Prime-inclusive, ad-free, shuffle-only tier, and a paid "Unlimited" tier for on-demand, high-definition streaming.
Problem & Goal
Evaluate and improve how new users on Amazon Music can discover new music and stay invested in the app.