Enhancing Discoverability through Gamification

Methods: Moderated remote user testing

Client: Amazon Music (Design Challenge)

Timeline: 8 weeks, January 2026 - March 2026

Team: Elizabeth Serjantov, Liwei Jiang, Rosi Hristova

Tools: Figma, Google Forms, Figjam

What is Amazon Music?

Amazon music is an online music streaming platform, offering over 100 million songs, top podcasts, and curated playlists, similar to Spotify. It offers a free, limited tier, a Prime-inclusive, ad-free, shuffle-only tier, and a paid "Unlimited" tier for on-demand, high-definition streaming.

Problem & Goal

Evaluate and improve how new users on Amazon Music can discover new music and stay invested in the app.