Reimagining the Cotélac website

Methods: User Research, Competitor Research

Client: Cotélac, Role: UX/UI Design Intern

Timeline: 6 weeks, May - August 2025

Tools: Shopify, Figma

What is Cotélac?

Cotélac is a premium French fashion brand founded in 1993, renowned for its artistic, high-quality ready-to-wear clothing for women and men, featuring signature pleated fabrics, unique prints, and, in many cases,, sustainable materials. Based in France with local production, the brand emphasizes, "industrial crafts," and offers a, "boho-chic," aesthetic. 

Internship Presentations

Problem & Goal

The current website at the time was outdated, and lacked branding. The feedback they had gotten about the user experience on the website made it clear that something needed to be done.

Timeline:

Understanding Brand + Clients → Designing Low Fidelity Wireframes → Pointing out issues on mobile and website application → Using Shopify to implement new recommendations

Please view my internship presentations to the stakeholders that review site issues, recommend solutions, and examine competitors:

With this research, I was able to implement my findings and solutions into the new Cotélac website (https://www.cotelac.us) that reflects the brand’s professionalism and chicness.